Avanti Entrepreneur Podcast

The Avanti Entrepreneur | Podcasts by David Mammano

Billee Howard

Why Purpose and Storytelling are Important for your Business, with Billee Howard

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications collective specializing in identifying the most powerful collision point of culture and commerce for each client to create captivating stories that are consumed, shared and drive meaningful and measurable engagement. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce released in December 2015 as well as a blog entitled The Brandthropologist dedicated to curating the trends driving our economy forward. She is also a regular contributor to Forbes and HuffPo on the topics of marketing, storytelling and the collaborative economy.

What you'll learn about in this episode:

• How Billee became the founder and chief engagement officer of Brandthropologie

• The spark that started her passion for storytelling and all things media

• How culture influences commerce and how that drives success

• What Billee did when she realized that traditional media was changing

• How storytelling can generate awareness and achieve specific business outcomes

• Why creativity is important to solve business problems

• How her book “We-Commerce” can help companies figure out their purpose and value in the marketplace

• The importance of having a purpose and identity for clients, consumers, and talent within the organization

• What she did when she realized trust was lost in big business and government

• What the leveling of the playing field means for entrepreneurs

• Billee’s secret to staying at the top of her game

• Two trends to be aware of in the global economy

• Why you can’t put band-aids on things that don’t work

• Why she left an extremely successful corporate job

• How to be successful by doing just one thing better than everybody else

• Why it’s important to connect storytelling to the bottom line

• The 5 pillars to Brandthropologie’s purpose index

• How you can improve your business today through collaboration and purpose

• How Billee’s book can help you take advantage of the ideas discussed in this podcast

Contact Us

• Website: www.brandthropologie.com

• You can email Billee on the “email us” link at the top of the page

• LinkedIn: www.linkedin.com/in/billeehoward

• Twitter: @MashupTweet

• Book: “We-Commerce”