• How Billee became the founder and chief engagement officer of Brandthropologie
• The spark that started her passion for storytelling and all things media
• How culture influences commerce and how that drives success
• What Billee did when she realized that traditional media was changing
• How storytelling can generate awareness and achieve specific business outcomes
• Why creativity is important to solve business problems
• How her book “We-Commerce” can help companies figure out their purpose and value in the marketplace
• The importance of having a purpose and identity for clients, consumers, and talent within the organization
• What she did when she realized trust was lost in big business and government
• What the leveling of the playing field means for entrepreneurs
• Billee’s secret to staying at the top of her game
• Two trends to be aware of in the global economy
• Why you can’t put band-aids on things that don’t work
• Why she left an extremely successful corporate job
• How to be successful by doing just one thing better than everybody else
• Why it’s important to connect storytelling to the bottom line
• The 5 pillars to Brandthropologie’s purpose index
• How you can improve your business today through collaboration and purpose
• How Billee’s book can help you take advantage of the ideas discussed in this podcast