Avanti Entrepreneur Podcast

The Avanti Entrepreneur | Podcasts by David Mammano

Croft Edwards

The Genesis Behind Leadership Flow, with Croft Edwards

Croft Edwards is a Master Certified Coach, Social Media Influencer, President of CROFT + Company, and the genesis behind LeadershipFlow, the study of how to help individuals and organizations be at their best. He has been helping leaders and their teams find their Flow since 2001 in a variety of fields: mining, refining, government agencies, sovereign nations, manufacturing, start-ups, small businesses, and healthcare. Two miles down in a mine or up on the 8th floor, Croft coaches wherever there are leaders who desire a different result.

He is also a retired military officer having served over 20 years in the Army, on both active and reserve duty. He held leadership positions throughout his career and has an MBA and a MA in History. These experiences help him understand leadership from a historical, practical, and academic perspective. He also is himself a Flow connoisseur, finding Flow in running woodworking, and of course in his coaching.

Croft lives on a small farm in New Mexico with his wife, three daughters, and a menagerie of animals.


What you’ll learn about in this episode:

• Helping leaders and their teams find their leadership flow

• Coaching leaders in the context of their organization and culture

• Croft’s journey and how he got started in the coaching business

• Why certain leaders are effective when others aren’t

• Achieving greatness by using the concept of flow

• Bringing out your best in yourself and in others

• The study and results of the fundamentals of happiness

• Utilizing “flow” as a key piece of being a successful entrepreneur

• The two most common moods Croft sees in organizations

• Modeling, practicing, and embodying “flow” while completing unlikeable tasks

• Crashing and finding a new beginning as an entrepreneur

• Determining what’s possible in your organization by showing up as a leader