Croft Edwards is a Master Certified Coach, Social Media Influencer, President of CROFT + Company, and the genesis behind LeadershipFlow, the study of how to help individuals and organizations be at their best. He has been helping leaders and their teams find their Flow since 2001 in a variety of fields: mining, refining, government agencies, sovereign nations, manufacturing, start-ups, small businesses, and healthcare. Two miles down in a mine or up on the 8th floor, Croft coaches wherever there are leaders who desire a different result.
He is also a retired military officer having served over 20 years in the Army, on both active and reserve duty. He held leadership positions throughout his career and has an MBA and a MA in History. These experiences help him understand leadership from a historical, practical, and academic perspective. He also is himself a Flow connoisseur, finding Flow in running woodworking, and of course in his coaching.
Croft lives on a small farm in New Mexico with his wife, three daughters, and a menagerie of animals.