Avanti Entrepreneur Group

The Avanti Entrepreneur | Podcasts by David Mammano

Margaux Viola

Informed Strategic Growth, with Margaux Viola

Margaux is a strategic growth coach at Inspirit Growth where she also oversees market expansion across industries, regions, and strategic partnerships. She is passionate about innovation and technology that improves the world and has helped build global brands and innovative companies over the last decade including BlackRock, Eventbrite, and Impossible Foods.

With experience in every phase of company growth from bootstrapped start-up to mature enterprise, Margaux has a wealth of experience driving product, marketing, and sales results. Her passion is empowering others to identify and live their life purpose, which, in the case of most entrepreneurs is their business. She has also helped over 50 men and women navigate through career crossroads, opportunities, and transitions, acting as a mentor, guide, and connector to companies and roles.

Prior to joining Inspirit Growth, Margaux was a Manager at West where she developed the go-to-market strategy for Impossible Foods, a Bay Area startup transforming the global food system. West partners with inventive young companies to design new markets, products, and services that change the way we live. In her sales and marketing role, Margaux worked cross functionally with the executive, product, and culinary teams to define the target audience, product experience and launch strategy for Impossible Foods.

Margaux grew up in Philadelphia and graduated with honors from Cornell University where she was an All-American lacrosse player and two-year team captain. Outside of Inspirit Growth, Margaux is the co-founder of CRAVE Productions which creates unique events and experiences that bring people together to raise awareness and money for nonprofits. She also founded the Cornell Women’s Lacrosse Alumni network, establishing a more formal career network for current and former alumni to share professional advice and business opportunities.

Margaux enjoys traveling, cooking, live music, yoga, soccer, and golf. She also loves puns, chocolate, and has rollerbladed in an inline skating marathon.

What you’ll learn about in this episode:

• Learning about who you are naturally

• Finding out your super powers with scientifically proven measures

• Using research-derived tools to build great teams

• Inspecting what you expect

• Planning to the strengths of your team

• Collecting data to inform your hiring strategy

• What you can learn from honest assessments

• Learning systems specifically designed for closely held business owners

• Why gratitude can empower you to manage your business and life mindfully